Facebook advertising is a way to pay for your advertisements to be shown to Facebook users in the Facebook app (on desktop, mobile, tablet, and any other supported device), Facebook messenger app, Instagram app or on another app that is part of the Facebook Audience Network.
Facebook and other social networks make it easy for potential customers to find you. And when they do, they often are more likely to remember your brand and share it with their own connections.
Lead nurturing is the building of relationships with people who are not currently ready to buy your products or services but could be a customer in the future. It’s goal is to educate the prospect, build their awareness of your business, what you offer and build trust, making it more likely that they will chose you when they are ready to buy.